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Ballroom AB and foyer, Wisconsin Center

5 Question to Ask Before Starting a Podcast at Your Organization

Presented by Jenna Spinelle

Podcasts are a great way to share your university’s story with an audience far beyond the confines of your campus, and they’re easier than ever to produce thanks to growth in the industry. However, creating and maintaining a successful podcast requires an understanding of the marketplace where your content fits within it. In this session, Jenna Spinelle will cover five big questions you should ask before hitting “record” on your first episode and share some lessons she learned from launching the Democracy Works podcast at Penn State last year.


Jenna Spinelle

Communications Specialist

Jenna Spinelle loves a good story and has spent the past 10 years telling them as a journalist, marketing professional, and most recently, as a podcaster. She hosts and produces the Democracy Works podcast, a collaboration between the McCourtney Institute for Democracy at Penn State and WPSU Penn State, central Pennsylvania’s NPR station. After joining the McCourtney Institute in October 2017, Jenna immediately saw the potential for a podcast about democracy that was educational and nonpartisan. She convinced her bosses (now co-hosts) to start Democracy Works within her first month on the job and the show launched in March 2018. When she’s not podcasting, Jenna creates content and content strategy for all of the McCourtney Institute's external communications. She also teaches journalism in Penn State’s Donald P. Bellisario College of Communications and works with national and international clients as a freelance writer.