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103C, Wisconsin Center

Being a Change Wizard: Making Web Magic Happen While Your College Changes Strategy

Tuesday, Oct 15 11:45 - 12:30

Presented by Leo Pardo and Kelly Krause

In the name of innovation, the College of Health Solutions at Arizona State University was challenged to reimagine itself to be better positioned to solve major health challenges. The college executed a new plan which included dissolving five existing departments — all within one year. The college’s web team supported the new plan by building a new intranet, removing nearly 400 external web pages associated with old departments, and publishing content to reflect the new vision and structure.

In this session, you’ll learn how to:
– Plan web projects during organizational changes with limited resources and information.
– Define business objectives while dealing with moving targets.
– Identify web marketing and communications tactics that support college reorgs.


Leo Pardo

Web Marketing Specialist

Leo Pardo is a passionate higher ed marketer currently focused on web strategy. He leads web and email marketing projects for the College of Health Solutions at Arizona State University, the most innovative university in the U.S. four years in a row. Prior to joining ASU, he led digital communications efforts at Texas A&M University's College of Veterinary Medicine and Biomedical Sciences. Leo grew up in the Rio Grande Valley and has lived in Phoenix since the summer of 2016, where he learned that heat exhaustion is real. He is a fur-dad to two dogs, Max and Gigi, and one unnamed and very independent cat.

Kelly Krause

Communications Specialist

Kelly Krause is a marketing communications specialist for the College of Health Solutions at Arizona State University. She is passionate about matching the right tools with the right message and audience to advance her college’s brand and reputation. Seeing positive impact and awesome analytics that result from her team’s work is like a great day at the beach or finding a puppy under the tree on Christmas morning. A recent transplant to the state of Arizona as well as the profession of marketing, she is a recovering Midwesterner who has lived former career lives as a teacher, librarian and broadcast journalist.