To get an authentic story across, nothing happens without relationships and trust. In times of high pressure, skepticism, and little time, it can be difficult to get to the heart, truth, and “why” of what moves a person. In this presentation, we’ll show how you can building trust in all stages of engaging leadership, outreach, relationship building, video production, and social media strategies to make a huge impact through an ongoing video series. We will lead you through examples from the “This Is U of T” series that has become a platform to explore people and issues in the world through their connection to the university. You will walk away with tools to template your own video series, lead with connection for better engagement and viewership, step-by-step social media “premiering” strategies for multiple channels, and inspiration to share how your higher education institution impacts this time of uncertainty through humanity.
Lisa LightbournVideographer / Photographer
Lisa is an award winning documentary producer/director, editor, DOP with over 20 years experience working in live and episodic television, documentary, web series, interactive and “brand storytelling”. Producing video content at the University of Toronto is the documentary filmmakers dream - there is inspiration and brilliance everywhere. Lisa’s passion lies in drawing out and sharing these stories that shape our world. It is her strong belief is that we, the community, are the story. Follow Lisa @lilight
Krista BonifaceSenior Social Media Strategist
Krista Boniface is a Senior Social Media Strategist overseeing the central social media presence for the University of Toronto @UofT. With 6 years of Marketing Communications experience in Higher Ed, non-profits and start-up environments, Boniface has produced social media activations and video content for the Canadian Screen Awards, Toronto International Film Festival and strategy for a Canada 150 Signature Project. Her favourite parts about working in #HESM at the University of Toronto are interacting with brilliant students, the endless possibilities of social engagement and making a real impact on student experience. You can find her on Twitter @KristaBoniface.