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WRK3
101CD, Wisconsin Center

Content Modeling Will Save Your Redesign (And the Three After That)

Presented by Amy Grace Wells

Content is often the culprit in redesigns that are over budget and past due, but it doesn’t have to be. All campuses have distinct content types that are repeated across digital properties. Courses, bios, programs, events, etc. These can be mapped, related, and easily turned into CMS requirements, RFP specifications, design systems, and, best of all, future-proofed content.

Content modeling is the linchpin in a content-first redesign that sets up all digital teams for success and highlights the needs of your audiences. Adapt to new designs and new systems without reinventing the wheel each time.

In this workshop you’ll learn how to:
— Facilitate content modeling discussions with stakeholders
— Create a deliverable that maps content interactions
— Define content attributes that inform writers, developers, and designers
— Use content spec sheets to pair write with subject matter experts
— Use related content to build a design system

Special thanks to our workshop sponsor

About

Amy Grace Wells

Amy Grace is a content strategist and UX designer with nearly 15 years of experience in higher ed, publishing, and nonprofit. Her experience includes roles at Ohio University, Texas A&M, and University of South Carolina. She holds master's degrees in user experience design from Kent State University and higher education from Ohio University. Bragging rights include holding a sensei rank in karate and singing happy birthday to Muhammad Ali.