How should you be tracking your communications? How do you set up your content so you can figure out what’s working and what’s not? How can your data help you decide what content you should be creating and how to optimize the content you already have? This session will look at the variety of data available to you and what insights you can find in that data to help you determine what content is currently performing well and help you predict what content will be most effective moving forward. At the end of this session you will be able to use Google analytics and metrics from your social channels to find your high performing content and know how to track new content you create.
Brian PiperDirector of Content Marketing and Assessment
Brian Piper is Director of Content Strategy and Assessment for the University of Rochester Department of Communications. Piper has been doing SEO and web content development since 1996. He has created online training programs for hundreds of companies including Xerox, Carestream, Getinge, Kodak and Volvo. He has spent the last 5 years focusing on data analytics, digital marketing and content strategy. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.