Maintaining current, high-quality content within a decentralized content management model is simple…if you are adept at herding cats. For the rest of us, helping hundreds of content managers—who are distributed across campus and have wildly diverse skill, availability and interest levels—to tend their pieces of the university or college’s website is more of a Sisyphusean endeavor.
Still, there is hope. What if Sisyphus had broken the boulder into smaller rocks and tried carrying a few at a time?
Rather than promise a one-size-fits-all solution, this presentation will share specific, scalable tactics to help ease the pain points we often encounter when content management is decentralized. Attendees will learn how to promote long-term progress by improving communications and visibility with content managers; adjusting training topics to encourage more substantial—and smarter—content edits; harnessing rather than fighting the enthusiasm of content managers who have just enough CMS knowledge to be dangerous; and developing strategic collaborations with administrators and other web service providers on campus.
Chrissy GipkoWeb Communications Manager
Chrissy Gipko has worked in marketing and higher education for fifteen years. In 2017 she returned to her alma mater, Duquesne University, to manage web communications and write for the University magazine. Gipko also mentors young writers with Girls Write Pittsburgh, a non-profit program that empowers girl-identified teen writers in a safe and creative space.