Fundraising is an essential component of the higher ed business model. I’ll take ten minutes to explain what everyone needs to know about advancement. We’ll sort out why asking for money feels icky and what you can do to become more comfortable making asks. Plus, I’ll cover the work that gets done to raise funds at different institutions. You will quickly see where you fit into the action. Finally, I’ll wrap up with five things every communicator can do to support fundraising efforts right now.
Ashley BuddDirector of digital marketing for alumni affairs and development
Ashley Budd is a digital strategist and designer working primarily with higher education and non-profit organizations. Through speaking, writing, and research she offers insights into contemporary issues in enrollment, fundraising, and communication technology. Budd is director of digital marketing for alumni affairs and development at Cornell University. Prior to joining the digital team at Cornell, she spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. Budd serves as producer and host on the Higher Ed Live network where she explores innovations and trends in higher education.