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103C, Wisconsin Center

E-expectations 2019: Confirming the Foundations, Exploring the Horizons

Tuesday, Oct 15 4:00 - 4:45

Presented by Stephanie Geyer and Lance Merker

E-expectations is a trusted national research study that has provided higher education web development and marketing teams with data to help them decide how they want to use their resources to support digital marketing efforts. The 2019 study balances confirmation of the persistent value of foundational resources like websites, email and social with an exploration of leading edge tools and strategies. Benchmark your current resources against the actual experiences and preferences of prospective students.


Stephanie Geyer

Vice President for Digital Marketing and Creative Services

Stephanie Geyer directs digital marketing projects and oversees the creative services team for Ruffalo Noel Levitz. In more than 20 years as a higher education consultant, Ms. Geyer has served more than 350 institutions in the United States, Canada, Italy, and Brazil, such as Arizona State University, John Cabot University (Rome), Golden Gate University (CA), and Sterling College (VT). In addition to providing consulting services, Ms. Geyer frequently delivers conference presentations about using the web as a recruitment communications tool, including at the RNL National Conference as well as the AMA Symposium for the Marketing of Higher Education. She manages the yearly E-Expectations® market research project on the internet and e-recruitment behaviors of prospective college students and their parents. Prior to joining Ruffalo Noel Levitz, Ms. Geyer directed recruitment marketing programs for Wilkes University (PA), where undergraduate enrollment increased

Lance Merker

President and CEO

Lance Merker has been President and CEO of OmniUpdate since 2001. His passion for OmniUpdate is infectious. It's that passion and his leadership power that has made OmniUpdate the market leader it is today. When Lance isn't leading the top higher education CMS family, he enjoys spearfishing and eating seafood – lobster is his favorite!