This poster shows how we approached redesigning a website for a small private college that wanted to lead with student achievement while making the most of its strong social media presence. To create a standout experience, we decided to shake up our process. Our design, information architecture, and content teams hashed out the home page first. Once the client approved the Instagram-inspired design, that home page set the tone for all other project deliverables.
Caroline RobertsContent Strategist
Caroline Roberts is a content strategist at iFactory, where she consults with higher ed clients on all aspects of content strategy and search engine optimization, from technical SEO evaluations to seminars on keyword-optimized writing. Roberts has worked with Getty Images on how to optimize their social media content, and she has researched keywords and written content for clients such as the Department of Defense and the National Geographic Channel. She has spoken on content inventories and management at a slew of conferences and has published her content theories in A List Apart.