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102AB, Wisconsin Center

From Strategic Plan to Action Plan

Sunday, Oct 13 1:00 - 4:30

Presented by Alaina Wiens

Your organization’s Strategic Plan outlines goals, objectives, and priorities that set a course for future success. But with so many moving, and often decentralized, parts on campus, it can be hard to apply these high-level plans to day-to-day work.

This workshop will help you see yourself in your Strategic Plan. You’ll go through the steps of creating an Action Plan, setting goals and objectives for you or your team, and deciding what to measure—all in alignment with a Strategic Plan.

Together we’ll practice:
* Unpacking strategic planning documents
* Setting strategic goals and objectives (and knowing the difference between them)
* Identifying the right metrics to measure progress toward strategic goals
* Outlining tactics that impact metrics


Alaina Wiens

Marketing Director

Alaina Wiens is a marketing director, content strategist, and strategy consultant. She currently leads the Convention & Visitors Bureau as well as the Marketing team for the Flint & Genesee Chamber of Commerce in Flint, Michigan. Wiens is the human behind StrategyCar, an online community for people driving toward a better web. Drawing from more than 15 years of experience in marketing, communications, and strategic planning for nonprofit and higher education institutions, Wiens approaches each new project with equal parts optimism and systems approach.