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SNT5
103AB, Wisconsin Center

Getting GIPHY With It: Creating Branded GIFs for Your School That Students Will Actually Use

Presented by Jon-Stephen Stansel

GIFs are the lingua franca of Twitter. They can express complex ideas and emotions that can’t fit into a Tweet, create humor and levity, or add a personal touch to a reply. In higher education, we use them constantly to congratulate students when they’ve just been accepted, share the excitement of the school year starting, or wish students luck on final exams.
But what happens when your audience doesn’t get the pop culture reference or worse, the celebrity featured in the GIF becomes the topic of controversy you do not what associated with your institution? To solve this the University of Central Arkansas created a GIPHY channel featuring university branded GIFs and GIF stickers featuring the school mascot, logos and even the university president.
In this session we will discuss how to successfully launch a GIPHY channel, create GIF stickers, and make the best use of the GIFs you create.

About

Jon-Stephen Stansel

Digital Media Specialist

Jon-Stephen Stansel is a social media professional with almost decade of experience managing and creating content for higher education, small business and government social media accounts. Stansel has worked for the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses. In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. Stansel holds a Bachelor's degree in Radio and Television Production and a Master's degree in English both from Arkansas State University. He enjoys photography, reading, typography, and being an early adopter of technology.