We all strive to become experts in our chosen field. But often, when we become experts, it becomes hard to “unlearn” and look at other perspectives. In this presentation, we’ll talk about the so-called Curse of Knowledge. Curse of Knowledge is a cognitive bias that many professionals face. This affects the way we design our products and communicate with our colleagues because we assume the knowledge of other people. This affects the user experience because if you cannot put yourself in your user’s shoes, then you are not designing for them.
Yes, you know the ins and outs of your products, but have you considered the needs of your first-time users? When working with your colleagues, do you use language that can be easily understood? If you use jargon, this may present a communication gap. In this presentation, we will tackle the importance of user testing, inclusive design, empathy, and welcoming new perspectives. We will also discuss how our Visual Design Team at the Office of Digital Learning conducted user testing for the University of Arizona’s Adobe & Arizona website.
Elyssa NavalWeb Site Designer/Developer
Elyssa Naval is a Web Site Designer/Developer from the Office of Digital Learning at the University of Arizona. In her role, she is responsible for developing and managing multiple websites in Drupal. She also creates responsive HTML templates and page layouts that instructors and instructional designers use in the learning management system. In her web projects, she actively looks for ways to improve accessibility and user experience. Naval holds a Bachelor of Science in Computer Science with a minor in Information Science, Technology, and Arts from the University of Arizona. In her spare time, she loves to sing, listen to music and podcasts, take photos, and travel with family.