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102AB, Wisconsin Center

One Does Not Simply Walk Into A Migration: Building a Content Fellowship

Monday, Oct 14 2:45 - 3:30

Presented by Jeff Stevens

Last year at the conference in Hartford, I briefly discussed the ways a content strategist can act as a sidekick to the heroes across your organization – the content administrators that make day to day decisions that affect your institution’s appearance and usefulness. In 2019, those tools were put to the test as we shepherded our organization through a massive theme redesign, affecting over 600 websites and 1600 content administrators. Through training, education, guidance, and governance, our team guided them through the process, while dealing with major changes to the CMS, staff shortages, and changing strategic priorities. We’ll discuss how our models changed, what lessons we learned, and how you can build a support model that is sustainable and helps to create iterative, continual improvement.



Jeff Stevens

Assistant Web Manager, Content and Social Strategy

Like James T. Kirk, Jeff Stevens believes the most important three words ever spoken were "Let me help." A self-described meddling do-gooder, Jeff advocates for making connections and for approaching design and content with empathy and humility. At UF Health, Jeff is responsible for content and social strategy for an academic health center consisting of eight hospitals, six colleges, and hundreds of clinics across north Florida. An award-winning speaker, Jeff holds degrees in advertising and history, and likes karaoke, hiking, cycling, board games, karaoke, and exploring new places. You can find him online @kuratowa.