In September 2017, the University of Missouri International Center launched a new online orientation for study abroad. Emphasizing a text-first approach, the new version increased engagement with the content by nearly 40%. Built on a bootstrap framework, the new orientation converted seven voice-over-PowerPoint YouTube videos into a streamlined, interactive site that prioritizes accessibility, mobile-friendly design and ease of content edits. I’ll share our process, pitfalls along the way and how we ended up with a layered learning experience that can be customized by each participant.
Erin JorgensenDirector of communications
Erin Jorgensen is director of communications at the MU International Center, were she has worked since 2010. She oversees the planning and implementation of all print and digital communications for the center. Jorgensen has a master's degree in journalism from the University of Missouri and a bachelor's degree in sociology/anthropology and English from Cornell College. She is passionate about accessibility, adherence to editorial style guides and avoiding the Oxford comma.