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103AB, Wisconsin Center

Preventing a Meltdown: A Case Study on Reducing Accepted Student Melt

Presented by Joel Goodman

Most admission offices fear one thing above most: melt. After a prospective student gets their acceptance letter, how do you successfully keep them connected and excited about joining your campus community? We try everything: a nagging email cadence, digital games and contests, Facebook groups, and stacks of paper mailers and postcards. Yet, it is still a struggle to get that deposit locked in.

Working with the Undergraduate Admission team at Loyola Marymount University in Los Angeles, Bravery has been working on an accepted student engagement tool integrated with the Slate Admissions CRM. In this case study, we’ll walk through the product planning and strategy development, design + development process, and some of the data takeaways.

You’ll hear about:

* Our accessibility challenges and solutions
* Technical integration challenges
* Thinking too big and having to scale back
* Tempering leadership’s expectations with reality
* Some of what we’d do differently next time


Joel Goodman


Joel G Goodman has been working in higher education web marketing since 2007 when he took his first university job in Southern Illinois. Since then he has worked with dozens of institutions designing, developing, and consulting on their various web properties with his service design and product development agency, Bravery Media. With Bravery's team, he creates daring solutions to the core challenges facing institutions of higher learning. Based in Austin, Texas since 2012, Goodman works with institutions all across America and abroad. He holds a master of arts in Media Studies from The New School for Public Engagement in addition to more than a decade of applied higher education experience. His focus has always been to propel higher ed toward its potential.