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AUD5
102C, Wisconsin Center

Promoting Author Experience: The Key to a Successful CMS Switch

Presented by Briana Johnson

“Why are we changing again? In the last two years, we’ve upgraded our CMS, LMS, CRM and ERP. We’re beta-testing a newer LMS. We’ve eliminated positions due to state-wide budget cuts, and there’s rumors of departmental restructuring. I don’t have time to learn a new CMS.”

Sound familiar? Hear from a one-woman web team who has convinced decentralized content authors to not only tolerate a CMS switch, but actively participate and enjoy it.

In this session, you will learn how to get people you don’t manage to buy-in to change and how to use diplomacy to identify stakeholder priorities, plan for shortcomings and communicate delays without discouraging authors.

About

Briana Johnson

Web Content Strategist

Briana Johnson joined OSUIT in February 2017 as the web content strategist to oversee the website content management, website development and social media strategies. She is a digital marketer, analyst and strategist with 12 years of experience in corporate communications, business development, digital marketing, brand development, content marketing, social media marketing, inbound marketing, email marketing, crisis communications, graphic design, search engine optimization, vendor management and corporate training. Before coming to OSUIT, Johnson worked as the content manager for Downunder Media, the marketing communications specialist for Greenleaf Nursery and a conceptual editor at Tate Publishing. Her prior experience also includes work done within the University of Oklahoma Student Media and University Printing, where she received a Bachelor of Arts in Journalism with an emphasis in professional writing.