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COM10
101B, Wisconsin Center

Root for the Home Team: How to Team Up with Athletics to Drive Conversations that Matter

Presented by Stephen App and Tim Jones

For colleges of every size, athletics programs play an influential role in the size and type of online conversation taking place about the institution. However, athletics departments are regularly siloed from the rest of campus, making that bump in conversation at best a missed opportunity and at worst a liability.

It doesn’t have to be that way. In this session, you’ll learn how Beloit College actively works with coaching staff to shape their use of social media in a way that creates brand alignment, as well as how to profile student-athletes in a way that ties back to brand pillars.

Don’t let your athletics programs drive online conversation that doesn’t help your cause. Discover the secret to working with athletics staff and student-athletes to not only drive conversation, but conversation that is aligned with your institutional brand.

About

Stephen App

Account Executive

Stephen App is Campus Sonar’s Account Executive. A natural marketer and relationship builder, Steve has spent more than ten years in higher education, in both campus and agency environments. At Campus Sonar, Steve helps higher education administrators understand the conversation taking place about them and works with them to identify appropriate social listening programs that will help meet strategic institutional goals. An amateur runner, sports fanatic, and professional donut connoisseur, you can often find him on Twitter staunchly defending the Oxford comma.

Tim Jones

Chief Communications and Integrated Marketing Officer

Tim Jones is the Chief Communications and Integrated Marketing Officer at Beloit College. In his current role, Tim provides strategic leadership, creative direction and oversight to evolve, promote and celebrate the college's brand, image and relationships to influence strategic outcomes through integrated marketing efforts, outreach, events, media, design, digital and all forms of content. Before joining Beloit College in 2017, Tim led Clarkson University’s marketing, messaging, and branding for the university with a focus on long-term strategic goals for admissions, student and alumni engagement, fundraising success, academic research, and peer outreach.