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TEA5
102AB, Wisconsin Center

The Art of Translation: Getting Tech and Marketing on the Same (Web)Page

Presented by Kate Post and Anna Harris

KPIs and ROI. HTML and CSS. It’s like your marketing teams and your tech teams aren’t even speaking the same language. This language barrier often results in lost-in-translation moments and territorialism, with user experience and visual impact ultimately suffering the consequences.

In this presentation, you will learn to diffuse these tensions and become interpreters who understand downstream implications of both communications and technical decisions. This session will walk you through an innovative partnership between University Communications and Web Services that has changed the way the California State University, Chico approaches online communication. We will cover how to set up collaborative workflow with your counterparts, develop best practices documents, and launch successful projects as one team.

About

Kate Post

Digital Engagement Lead

Kate Post directs content for California State University, Chico's homepage and top-level websites; oversees the University’s social media program; manages digital newsletter projects; and collaborates on a variety of University-wide digital projects. Post earned her BA from University of California, Berkeley and an MA from San Francisco State University, both in Japanese. Outside of work, she enjoys reading, hiking, and karate—she holds a fifth-degree black belt in Shorin-ryu Shorin-kan karate.

Anna Harris

Manager, Web Services

Anna manages three units within California State University, Chico’s Creative Media and Technology: Web Services, University Printing, and Rapid Copy Copy Center. She has oversight of the campus web—including adherence to branding, security, and accessibility standards—and collaborates with University Communications in providing consistency in messaging across campus’s digital platforms. Anna graduated from UC Santa Barbara with a degree in psychology. In her free time, she enjoys reading British police procedurals and learning about highly specific things like how to score a baseball game or optimize her make-ahead pizza crust.