AI, machine learning, intelligent search, is here. Whether you still think of artificial intelligence as something from the future or your favorite movie, the phrase ‘AI’ and its ‘smart’ capabilities have arrived . . . sort of. Join Virgil Carroll as we explore the world of artificial intelligence and how it plays a role in the world of search. Learn how search technology is coming into a new age, incorporating artificial knowledge into how algorithms interpret what is searched and what we are shown – all while gaining a better understanding of how you can leverage these new technologies to serve up better customer service and more relevant results.
Session specifics include:
• “Turn it on and I’m done!” (myth debunked) . . . Explore the real work involved in search
• Can search ever be smart enough to deliver exactly what people want to find?
• What kind of line needs to be walked to understand people’s needs yet respect their privacy
• Human things you need to think about to plan and implement better search
From natural language processing to machine learning, knowledge graph and voice recognition, this session will help separate the possible from the fantasy and the hype from what is actually here. Where AI in search might be the future, human involvement in search has not been eliminated, just enhanced.
Virgil CarrollPrincipal Architect
Virgil Carroll is the owner and president of High Monkey – based in Minneapolis Minnesota. He wears the multiple ‘hats’ of Principle Human Solutions Architect and SharePoint Architect. Carroll is one of those rare individuals who can dive deep into technical topics while speaking clearly to the business owners of a project and never forgetting that the end user experience has the highest priority. He calls it using both sides of his brain. Carroll is passionate about leveraging technologies ‘out of the box’ as much as possible with a focus on the strategic use of content to create websites that deliver the right content to the right audience on the right device at the right time. He brings high energy, an ironic wit, and a sense of grounded perspective whenever he speaks to an audience. Carroll regularly speaks at conferences and user groups throughout the United States and occasionally in Europe.