This session was developed to emphasize the “small but mighty” mentality. Brands/Institutions have to be “on” 24/7. When you work on a small team, planning, scheduling, and optimization of organic social media can take a lot of time and resources, not allowing you to dive into other strategic initiatives. Approaching, content development, distribution, and data collection in a defined, systematic way will reduce the amount of time spent on organic social media and provide you the opportunity to get to all those “back-burner” initiatives. Session attendees will leave with an outline to further develop a guide for establishing resources for content development, a routine for social media distribution, and ideas for management.
Shannon NicholsonProgram Director
Shannon Nicholson is the Program Director with the Office of Graduate Admissions and Recruitment at West Virginia University. In her current role she assists with the marketing of graduate education at WVU, and lead generation for the offered on-campus graduate programs. The current recruitment strategy focuses on increased use of search engine marketing, social media, and email automation to guide potential graduate students from their general interest in attending graduate school to making their decision to apply to WVU. Her prior roles include a Jr. Account Manager at a small advertising agency, working with healthcare, manufacturing and tourism clients. She has also worked in a free-lance capacity with a local, small business. Nicholson is a two-time graduate from the West Virginia University Reed College of Media, first in 2014 with a B.S. in Journalism (PR emphasis), and again in 2017 as part of the inaugural Data Marketing Communications, online master’s program.