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PST16
Ballroom AB and foyer, Wisconsin Center

The Social Contract: Managing a President’s Digital Persona

Presented by Louise Coburn

Presidential social media strategy can strengthen your institutional brand and result in greater success for the company and the president. A high level of trust is needed between social media manager and president and only then can you align institutional identity and presidential personal brand to strengthen authenticity, alignment, and amplification.

About

Louise Coburn

Social Media Strategist

Louise Coburn serves as the social media strategist for the University of New England. Along with overseeing UNE's social strategy, managing engagement with target audiences, content creation and building the capacity of the university community to effectively use social media in their own roles. Coburn manages the President's social media channels, managing his reputation and building his brand. Coburn moved from Ireland to Maine when she was a kid and now makes sure to bring her kids back to Ireland as often as she can.