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103AB, Wisconsin Center

Using Twitch to Develop a Higher Ed Presence in the Gaming World

Tuesday, Oct 15 4:00 - 4:45

Presented by Andrew Cassel

Twitch is one of the biggest (if not THE biggest) video game streaming sites out there. Having a presence on the channel provides a chance to connect with audiences in a new and different way. It’s also a great way to give your school a bit of personality online. Find out how a stuffy, century-old research university includes this extremely popular channel in its digital communications strategy. Hint: it involves streaming faculty members while they play sim games.



Andrew Cassel

Social Content Strategist

Andrew Cassel has been creating and curating social media content for the University of Alaska Fairbanks since 2011. Cassel is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America - Alaska including the 2018 Grand Award of Excellence. Cassel has also presented about social media content best practices to the Greater Fairbanks Chamber of Commerce, Alaska Democrats, Perseverance Theatre, as part of the Transportation Communicators webinar series, at the American Geophysical Union 2018 annual fall meeting, as part of the HigherEd Experts 2018 and 2019 Higher Ed Content conferences as well as at the 2017 and 2018 Higher Ed Web annual conferences.