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PST10
Ballroom B Foyer, Wisconsin Center

Vivid Valuable Visualizations: Using Google Data Studio to Share a Data Story

Presented by Curtis Wech

Transform how you share Google Analytics and mROI data with Google Data Studio, building real-time, branded visual reports that showcase your data story. Create custom dashboards and intuitive visualizations that share data in a consumable format for campus decision-makers and leaders. Discover how you, without relying on intensive support from an IT team, can use Google Data Studio as a visual data powerhouse, satisfying the desires of your CMO. Leverage this visual data in collaboration with your marketing department, to assess marketing Return on Investment, optimize your website for lead generation, and guide content strategy for your school.

About

Curtis Wech

Enrollment Marketing Manager

Curtis Wech, enrollment marketing manager at Wisconsin Lutheran College, is a marketing professional, passionate about lifelong learning, striving to operate at the intersection of creativity, data/analytics, marketing automation, and customer experience. As a member of a lean team, he has significant experience across a variety of marketing functions, encompassing integrated marketing planning, digital advertising, email marketing, media planning, brand development, public relations, strategic content development, and digital analytics.